Work Process

My approach to each project ensures that every part of your brand is precisely what it should be.

I’m doing it in a few steps:

Discover – Who your clients are, how you solve their problems, and what differentiates your brand from all others.

Direction – Based on the discovered knowledge, I’m preparing a stylescape that includes your positioning, value proposition, direction on the look, feel, tone and brand voice. This will be the guiding post for your brand moving forward.

Design – See your brand’s personality come to life. I’ll design the deliverables that were determined from the strategy.